ADS KNOWLEDGE

Spot the similarity within these ads?

This topic was brought up by Moon when she found an ads leaflet in Mr.Lock's car.

She turn the leaflet upside down to see what is the exact time showing on it.

"10.10 lah. Mostly all the watch ads will struck at this time."Mr.Lock replied.

"Why?"Moon curious.

Mr.Lock asked us to google to find out the answer.

ANSWER :

It's a creative standard industry.The hands on the timepieces are place at ten-ten so the company logo on the face will be framed and not blocked by the hands.The industry standard used to be eight-twenty but that looked too much like a frown and created an unhappy look. -Timex

'Most manufacturers trademarks are just above the center pipe, and having the hands at 10:10 causes your eye to naturally follow to the trough, thus bringing your view right to the trademark. And often the model name is centered under the center pipe, ruling out any handmore or less straight down (between 5 and 7). Date windows most often are at 9 or 3, and subsidiary seconds usually at 6. For aesthetic reasons you want the two hands neither nearly covering each other nor nearly in a straight line. By default the 10h10 looks pretty good." -Fortunat Mueller-Maerki

It has been suggested that the 10:10 position is used because it resembles a smile.'I too have heard the 'smile' theory, which makes some sense from the emotional marketing perspective. Equally likely is the fact that most manufacturer's trademarks are just above the center pipe, and having the hands at 10:10 causes your eye to naturally follow to the trough,thus bringing your view right to the trademark.' - Tom Frank